We generally use this approach when it is something that we have never bought before, its very technical in nature, or when it is a very expensive item (like a car). We may consult friends or look at customer reviews. That is, we are really going to consider it thoroughly. This is when we're making a decision to purchase and we are really going to labor over that decision. Whatever our considerations, we're going to spend more time and effort making this decision or making this purchase. Maybe we consider different products in making our purchase. This type of purchase decision involves a little more thinking or a little more consideration. You do this as a routine, rather than identifying alternatives and comparing them. Think of going to the store and buying the same type or brand of grocery item that you buy every week. Generally, it means we simply follow or repeat a previous course of action. In the context of making a purchase, this is when we make the decision to purchase without going through the consumer decision-making process. This is the kind of decision where you don't really have to think much about it. Extensive Problem Solving - This is when we're making a decision to purchase and we are really going to labor over that decision.Įach of these is discussed further below.Limited Problem Solving - This type of purchase decision involves a little more thinking or a little more consideration.
Differentiate between the three primary decision.
DECISION MAKING PROCESS 3 TYPES UPDATE
Update Table of Contents What are the types of Consumer Decisions? What is a Routinized Response? What is Limited Problem Solving? What is Extensive Problem Solving? What are the types of Consumer Decisions?Ĭonsumer decisions can be categorized into three primary types:
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